Achó lee
Narrative Strategist × Creative Producer × Creator
敘事策略師 × 創意製作人 × 創作者
Achó is a narrative strategist and creative producer working across culture, design, and communication.
He focuses on how meaning is formed, how people interpret information, and how narratives shape understanding.
Having lived and worked in different cultural contexts, he developed a sensitivity to perspective — how the same story shifts across audiences, histories, and environments. This informs his ability to translate intuition into structure and bring clarity to complex ideas.
Before founding Achó Studio, he spent years producing events, shaping creative direction, and collaborating with NGOs, international organisations, and teams working on social issues. This background allows him to move fluidly between strategy and execution, ensuring ideas remain coherent from concept to impact.
Achó 是一位敘事策略師與創意製作人，工作橫跨文化、設計與溝通領域。
他關注意義如何形成、人們如何解讀資訊，以及敘事如何形塑理解。
在不同文化脈絡中生活與工作，使他對「視角」特別敏銳。同一個故事在不同的觀眾、歷史與環境中會呈現不同的意義。這也讓他能將直覺轉化為結構，為複雜的想法帶來清晰度。
在創立 Achó Studio 之前，他長期參與活動製作、創意策劃，並與 NGO、國際組織及跨領域團隊合作於各種社會議題。
這些經驗讓他能在策略與執行之間保持流動，使想法從概念到落地都維持一致與清晰。
這些經驗讓他能在策略與執行之間保持流動，使想法從概念到落地都維持一致與清晰。
professional Experience
Director, Achó Studio
Narrative strategy, creative producing, cultural & multi-media projects
敘事策略／創意製作
Narrative strategy, creative producing, cultural & multi-media projects
敘事策略／創意製作
Co-founder & Managing Director, SyndAvant
Creative consultancy & event production
前未創造共同創辦人兼執行總監
Creative consultancy & event production
前未創造共同創辦人兼執行總監
Former President & Consultant, One-Forty
Migrant worker education NPO
前理事長，理事兼顧問
Migrant worker education NPO
前理事長，理事兼顧問
Former Art Director, TEDxTaipei
Creative & visual direction
前藝術總監
Creative & visual direction
前藝術總監
Regional Co-host, Oslo Freedom Forum in Taiwan
臺灣奧斯陸自由論壇 區域協辦負責人
臺灣奧斯陸自由論壇 區域協辦負責人
Curator, “The Most __ Year” Exhibition
《最__的一年》生活故事展 策展人
《最__的一年》生活故事展 策展人
Curator, MEGABIT "Continue?" Exhibition
跨世代電玩展 策展人
跨世代電玩展 策展人
Curator, Inside Out Project Taiwan
藝術計劃發起人
藝術計劃發起人
Selected Speaking / Teaching:
Immer-lab計畫 (2020), 舊市愛搞怪:設計思考工作營 (2019), SHS Short Talk中山場 (2013)
Immer-lab計畫 (2020), 舊市愛搞怪:設計思考工作營 (2019), SHS Short Talk中山場 (2013)
Education
MA in Creative & Cultural Industries, London Metropolitan University | UK
BA in Design, Griffith University (Queensland College of Art) | Australia
BA in Design, Griffith University (Queensland College of Art) | Australia
Contact
achostudio.tw@gmail.com